People Behind SBS Merch.
David Maxwell Corrick
CEO & FounderDavid Corrick is the CEO of SBS Merch and has been a leader in the apparel and merchandise industry since 1980. He originally graduated as a pharmacist from the University of Sydney, and after 15 years in the profession, transitioned into the world of fashion, garment embellishment and merchandise importation.
David’s journey began in 1984 when he invested in embroidery, personalising handkerchiefs at a time when embroidery was considered a luxury. As the industry expanded and embroidery became widely utilised across Australian manufacturing, David grew one of the largest embroidery factories in the country, operating 24 hours a day, seven days a week. He later expanded into screen printing in 1989, launching Texas Aardvark and creating one of the first true “one-stop shops” for local garment embellishment.
In 1993, David founded International Sports Clothing (ISC), which went on to become a major licensee and apparel partner for the Sydney 2000 Olympic Games. ISC produced polos, caps and hoodies for the Games, developed many of the official T-shirt designs, and worked closely with leading retailers.
Following the Olympics, ISC grew rapidly and became heavily involved with the NRL, AFL and Rugby Union both in Australia and internationally. David and his team pioneered sublimated football jerseys in Australia, designing and producing all garments locally, and at their peak, sponsoring the majority of NRL and AFL teams as well as multiple Rugby Union franchises and Super League clubs.
Since 2009, David has focused on the corporate merchandising sector, drawing on his decades of embellishment expertise to support clients of all sizes. Under his leadership, SBS Merch has supplied embroidery and printing for local schools, corporate clients, community organisations and national brands. He has built strong relationships with both local and overseas suppliers, enabling the business to import or produce almost any product required to meet client needs.
With nearly 50 years of experience, David’s philosophy remains simple: produce quality merchandise that people are proud to wear and help clients build strong, recognisable brands. His passion, industry knowledge and commitment to excellence continue to shape the foundation of SBS Merch today.
Isabella Clarke
General ManagerIsabella Clarke is a dynamic leader with over 20 years of experience in the apparel industry, having transitioned from fashion into sports apparel gradually throughout her career. Her extensive industry knowledge, paired with her strong ability to build and maintain client relationships, has made her a trusted partner to many long-term clients.
At SB Sports Pty Ltd, Isabella leads the supply chain for sportswear and corporate apparel, specialising in sublimated performance wear across a wide range of product categories. She is passionate about innovation, refining processes, and delivering consistent results across the business.
Outside of work, Isabella leads an active lifestyle and enjoys a variety of pursuits that keep her energised and inspired, bringing the same focus, curiosity, and drive into everything she does professionally.
Mabel Jeffery
Merchandise & Marketing ManagerMabel is the Merchandise and Marketing Manager at SBS Merch. With five years of experience in marketing and relationship management, she brings strong communication skills, creative thinking and a client-first approach to every project. She began her journey in the apparel and merchandise industry in 2024 and has quickly become an integral part of the SBS Merch team.
Her role spans new business development, client relationship management, quoting and overseeing production, managing social media content and ensuring the SBS Merch website reflects a strong and engaging online presence.
Mabel has worked with a range of high-profile clients across multiple marketing campaigns, bringing energy, organisation and a genuine passion for great product execution. Originally from the UK, she moved to Australia in 2022 and has since built a life she loves in Sydney.
With a passion for fashion, fabrics and garment decoration, she thrives in a role that blends creativity with hands-on production. Known for her outgoing nature and love of a good chat, Mabel is always excited to talk all things merch.
Big Nopparat Pante
ICT Support & Warehouse ManagerBig has been a key part of SBS Merch since 2022, supporting product embellishment, order distribution, warehouse management and ICT across the business. He plays a vital role in daily warehouse operations, maintaining stock accuracy, coordinating production and dispatch, and working closely with courier partners to ensure smooth fulfilment.
Alongside his operational expertise, Big brings strong ICT support experience from Thailand, where he worked with network equipment, system setups and technical troubleshooting for large commercial sites. He holds a Bachelor’s degree in English and completed Computer Science studies in Thailand, and he is currently completing an Advanced Diploma of Information Technology in Australia, focusing on cybersecurity, virtualisation and network security.
Jenny Khoe
Embellishment TechnicianJenny is an Embellishment Technician at SBS Merch and has been part of the team since 2023. She is responsible for printing, heat sealing and ensuring every logo and design is executed to a high standard. With a background in business management and a natural creative flair, Jenny thrives working in the fashion and apparel space.
She takes great pride in her work, approaching every job with care, precision and a strong eye for detail. Jenny’s dedication to quality makes her an essential part of our production team.
Matthew Ferguson
Product Design & Digital ManagerMatt has worked across both Badge of Honour and SBS Merch since 2023 and is our Product Designer and Head of Digital. A crucial member of the team, his creative instincts and design expertise play a major role in the success of our branding and merchandise programs.
With 10 years of experience in the merchandise and design industry, Matt is highly skilled across the Adobe suite and brings a deep understanding of product design, branding and creative execution. He is a true creative with an outstanding work ethic, and we trust him to deliver custom designs that are on brand, thoughtful and visually exceptional every time.